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Big Data dedicated to
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Requeriments of big data
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Bit data addresses
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machine generate
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Only human generate
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hidden data
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Benefits Big Data
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characteristics of data in big data
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complex, variety, volumen, veracity, value
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variety, volumen, velocity, veracity, value
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incompatibilities, value,velocity,volumen, veracity, many data
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characteristics only of data in BigData
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Human-generated data examples
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micro bloggin
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web log
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sensor data
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more value more veracity, more value more time
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more value less veracity, more value less time
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more value more veracity, more value less time
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operational optimization, noise information
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scientific discoveries, actionable intelligence
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accurate predictions, shipped cloud computing
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collections or groups of related data, shares the different set of attributes
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collections or groups of related data, shares the same set of attributes
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discipline of gaining an understanding of data
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discipline of gaining an understanding of data
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process of examining data to find facts, relationships, patterns
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collections or groups of related data, shares the same set of attributes
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process of gaining an understanding of data
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discipline of gaining an undestanding of data by analizing it via multitude techniques
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collections or groups of related data
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in business-oriented, analytics
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results can lower operational costs and facilitate strategic decison-making
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help identify the cause of a phenomenon to improve the accuracyof predictions
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help strengthen the focus on delivering high quality services by driving down costs
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in the scientific domain, analytics
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help strengthen the focus on delivering high quality services by driving down costs
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results can lower operational costs and facilitate strategic decison-making
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help identify the cause of a phenomenon to improve the accuracyof predictions
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in services-based enviroments, analytics
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results can lower operational costs and facilitate strategic decison-making
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help strengthen the focus on delivering high quality services by driving down costs
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help identify the cause of a phenomenon to improve the accuracyof predictions
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Business intelligent
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process of gaining an understanding of data
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process of gaining insigths into the the workings of an enterprise
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discipline of gaining an undestanding of data by analizing it via multitude techniques
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KPI (Key performance indicators)
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utilize the consolidated data contained in data warehouses to run analytical queries
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is a measure for gauging success within a particular context
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discipline of gaining an undestanding of data by analizing it via multitude techniques
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achieve regulatory compliance
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help identify the cause of a phenomenon to improve the accuracyof predictions
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help strengthen the focus on delivering high quality services by driving down costs
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measure in Big data
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kilometer, megabyte, gigabyte, terabyte, petabyte, exabyte, settabytte, yottabyte
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kilobyte, megabyte, gigabyte, terabyte, petabyte, exabyte, settabytte, yottabyte
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kilobyte, megabyte, gigabyte, terabyte, petabyte, exabyte, settabytte, youtube
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big data emerged from a combination of business needs and technology innovations
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analitcs & data science
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For many business, digital mediums have replaced physical mediums as the de facto
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Based in opens sorce software tha requires little more than commodity hardware
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machine learning algoritms, statistical techniques and data warehousing
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Lead to an opportunity to collect further secondary data
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Collecting and storing more data to potentially find new insigths and gain a competitive edge
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collecting and processing large quantities of diverse data has become increasingly affordable
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affordable technology & commodity hardware
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the madurity of these fields of practice inspired and enabled much of the core functionality
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use of commodity hardware makes the adoption of Big Data solutions accessible to business
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some examples include on-demand TV and streaming video
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Has empowered customers to provide feedback in near-realtime via open and public mediums
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Has resulted in massive data streams
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are capable of providing highly scalable, on-demand IT resources that can be leased
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hyper-connected communities & devices
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A an result, business are storing increasing amounts of data on customer interaction
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leverage the infrastructure, storage and processing capabilities provided by this enviroments
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the broadening coverage of internet and the proliferation of cellar and WI-FI networks .
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Businesses are also increasingly interested in incorporating publicly available datasets
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Is either directly through online interaction or indirectly through the usage of connected devices
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Can be leased dramatically reduces the required up-front investment of Big Data projects
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Online Transaction Processing (OLTP)
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software system that processes transaction-oriented data
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Is a system used for processing data analysis queries
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process of loading data from a source system into a target system
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data fully normalized
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C R U D with subsecond response times
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Online Analytical Processing (OLAP)
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software system that processes transaction-oriented data
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Store operational data that is fully normalized
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Is a system used for processing data analysis queries
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data mining and machine learning processes
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Representing a common source of structured analytics input
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Can serve as both a data source as well as a data sink that capable of receiving data
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Big data analysis results can also be fed back
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Representing a common source of structured analytics input
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are used in diagnostic, predictive and prescriptive analytics
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An example ticket reservation systems and banking and POS transactions
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data that is aggregated and denormalized
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OLAP use databases
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that store historical data in multidimensional arrays and can answer complex queries
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are comprised of simple insert, delete and update operations
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that processes transaction-oriented data
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An OLAP system is always
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OLAP: denormalized data in the form of cubes
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Extract-transform-load (ETL)
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allows the data to be queried during any data analysis tasks that are performes later
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Is a process of loading data from a source system into a target system
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queries can take several minutes or even longer, depending on the complexity of query.
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Extract-transform-load (ETL) source
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database, flat file or an application
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on-demand TV and streaming video
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digitalization and social media
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Represents the main operation through wich data warehouses are fed data
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Represents the main operation through wich datasets are fed data
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Represents de main operation through wich database are fed data
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Extract load transform
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Extract transform load
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Extract transform leave
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Data Warehouses EDWH has historical data?
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Data Warehouses EDWH
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is a subset of the data, that typically belongs to a deparment
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is a framework open source
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usually interface with an OLAP sYstem to support analytical queries
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this allows the data to be queried during any data analysis
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Heavily used by BI to run various analytical queries
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software system that processes transaction-orientes data
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social media, facebook twitter
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OLTP, ERP, CRM and SCM systems
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OLAP, ERP, CRM and SCM systems
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For the amount data contained will continue to increase. The anlysis BI can suffer.
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Is a process of loading data from a source system into a target system
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software system that processes transaction-orientes data
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Has established itself as a de facto industry platform for contemporary Big Data solutions
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usually contain optimized databases, called analytical databases to handle reporting and data analysis
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Represents de main operation through wich database are fed data
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EDWH: analytical database can´t exist as separate DBMS
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is a subset of the data, that typically belongs to a deparment
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can have multiple EDWH
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based on cleansed data, which is a prerequisite for accurate and error-free reports
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hadoop is open source framework for
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large data storage
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data processing
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diagnostic, predictive and prescriptive
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run on commodity hardware
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denormalized data in the form of cubes
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has established itself as a de facto industry platform for contemporary Big Data solutions
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is a central, enterprise-wide repository
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is always fed with data from multiple OLTP system using regular batch processing jobs
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hadoop can be used as engine of
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hadoop can process large amounts of structured, semi-structured and unstructured data
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volumen refers to
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insert data
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process data
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velocity processing
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Data volumes can include
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multiple types of data that need to be supported by Big Data solutions
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data translates into the amount of time it takes for the data to be processed
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data is processed by Big Data solutions is substantial and usually ever growing
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Depending on the data source, velocity may not always be high
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Quality or fidelity of data
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usefulness of data for an enterprise
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refers to the multiple formats and types of data that need to be supported by Big Data Solutions
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The appropriate form of data storage
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Refers to the quality or fidelity of data
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Refers ti the usefulness of data for an enterprise
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Noise and SIgnal refers to
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refers to quality or fidelity of data
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refers to the multiple formats and types of data that need to be supported
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refers to usefulness of data for an enterprise
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the value is directly related to the veracity in that de higher the data fidelity, the more value it holds for the business.
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structured data, unstructured data, semi-structured data
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structured data, unstructured data, semi-structured data, metadata
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ERP and CRM are example of
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unstructured data
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structured data
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semi-structured data
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image, audio and video files are examples of
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semi-structured data
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unstructured data
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strutured data
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Unstructured data generally makes up 80%
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unstructured data does generally require special or customized logic when it comes to pre-processing and storage
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semi-structured data
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has a defined level of structured and consistency can be relational in nature
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has a defined level of structured and consistenc, but cannot be relational in nature
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cannot be inheremtly processed or queried using SQL or traditional programming features
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semi_structured data
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CRM or ERP
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XML or , electronic data interchanges, e-mails, spreaddheets, RSS feeds and senso data
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image or adio files
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metadata generally machine generated and utomatically appended to the data
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metadata xml tag
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semi-structured data and unstructured data have a greater noise-to-signal ratio than structured data
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can ETL can cleansing data and verification
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quantitative analysis
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cientics analysis
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qualitative analysis
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data mining
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quantitative analysis
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qualitative analysis use
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involve analyzing a smaller sample in greater depth
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quantitave analysis
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qualitative analysis
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analysis that targets large datasets
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quantitative analysis
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data mining
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qualitative analysis
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data mining (data discovery)
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data mining forms the basis for predictive analytics and business intelligence (BI)
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analysis tools can automate data analyses
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descriptive , diagnostic , predictive , prescriptive
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types of analytics
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types of analisys
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diagnostic
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questions about events that have already occurred
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diagnostic analytics
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descriptive analytics
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predictive analytics
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reporting or dahsboards. The reports are generally static, queries are executed in OLTP such CRM and ERP
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descriptive analytis
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diagnostic analytics
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preescriptive analytics
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determine the causes of a phenomenon that occurred in the past
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descriptive analytics
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diagnostic analytics
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predictive analytics
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interactive visualization to identify trends and patterns, and queries are executed in OLAP systems
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descriptive analytics
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diagnostic analytics
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preescriptive analytics
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attemp to determine the outcome of an event that might occur in the future
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preescriptive analytics
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predictive analytics
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descriptive analytics
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The focus is on which prescribed option to follow and why and when it should be followed, to gain and advantage or mitigate risk
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descriptive analytics
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prescriptive analytics
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predictive analytics
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incorporate internal data (historical etc..) and external data (social media, demographic data)
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descriptive analytics
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prescriptive analytics
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diagnostic analytics
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machine learning
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is the process of teaching computers to learn from existing data and apply the acquired knowledge to formulate predictions about unknow data.
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is the discipline of teaching computers to learn from existing data and apply the acquired knowledge to formulate predictions about unknow data.
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is the framework refers to teaching computers to learn from existing data and apply the acquired knowledge to formulate predictions about unknow data.
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based on the input data and categorys
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supervised learning
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unsupervised learning
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the algorithm attemp to categorized data by grouping data with similara attributes together
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supervised learning
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unsupervised learning
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machine learning makes predictions and identify hidden patterns
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machine learning can use the output from data mining for further data classification.
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traditional BI utilizes
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descriptive and diagnostic
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diagnostic and predictive
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descriptive an prescriptive
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ad-hoc reports and dashboards
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tradictional Big Data
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traditional BI
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ad hoc reporting
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facilitate the development of an enterprise-wide understanding of the way a bussines works
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focus on indivicual bussines processes
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descriptive and diagnostic to facilitate the development of an an enterprise-wide understanding of the way a bussines works
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data visualization analytical results are graphically communicated using elements like
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charts, maps, data grids, infographics and alerts
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ad-hoc reports drill, down
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dashboards
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data visualization tool in Big Data use
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groups data across multiple categories to show subtotals and totals
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global an sumarized view of data across multiple context
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enables a detail view of the data of interest by focusing in on a data subset
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visualization features: drill down
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enables a detail view of the data of interest by focusing in on a data subset
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global an sumarized view of data across multiple context
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groups data across multiple categories to show subtotals and totals
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visualization features: roll up
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global an sumarized view of data across multiple context
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groups data across multiple categories to show subtotals and totals
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enables a detail view of the data of interest by focusing in on a data subset
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data visualization tools for Big data solutions incorporate
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in the advance visualizations you needs an ETL