Personal Branding

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• Personal Branding: Building Your Pathway to Professional Success

• Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success.

• There are six steps to building your personal brand

• taking an introspective look

• understanding the brand that may already exist

• crafting your physical footprint

• creating your digital footprint

• developing your personal brand mantra

• communicatig your message

• A personal brand can be defined as ‘‘the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you to determine if they should hire you or do business with you.