GiGi- Marketing Campaign to Raise Awareness of GiGi

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• Raising Awareness of GiGi

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• Used GiGi's website to promote the release of her debut album

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• Used GiGi's social medias pages such as Twitter to announce the release of her debut music video

• Raised awareness of GiGi as an individual not only a 'star' through a Behind The Scenes video contain bloopers and outtakes.

• A key way of raising awareness of GiGi was through her tour poster.

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• Used GiGi's Instagram to reach and connect with her target audience.

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• We also used the website as the main hub of the marketing campaign.