100. People value a product more highly when it's physically in front of them

Flussdiagrammknoten

• Example, how does the way a product is shown to a participant influence how much they are willing to pay?

• People Value A Product More Highly When It's Physically In Front Of Them

• Red, juicy, delicious apple

• Participants were given a photo of the product

• Participants were given the name and description of the product

• Participants had the product in front of them

• 82f6a065-15d7-451c-a3bb-986885d585ee (image/jpeg)

• f10e32cb-83e4-4e6a-86ee-16314f82bba8 (image/jpg)

• A picture of the item did not increase the product's worth to the participant.

• A description of the product did not increase the product's worth to the participant.

• Having the product in front of the participant increased the value of the product by more than 60%

• In the end, research shown that participants are willing to spend more on a product when it is easy available. This research was also done with samples and the results were the same. Participants valued the actual product rather than the sample.

• Pictures used from Pixabay.com and Pexels.com