The Types of Fit
1. Internal Fit:
So here, we really want to understand how do the activities, how do the resources,
how are the capabilities that a firm has put in place, how do they interact?
And how are they consistent with the overarching strategy,
with the positioning that the firm tries to achieve in the marketplace?
is the organization's incentive system aligned with the objectives of the firm :?
2. External Fit:
There we have to understand the industry.
We have to understand competitors.
We have to understand customers.
3. Dynamic Fir:
1. competitor and technological changes