Zusammenfassung der Ressource
OCVP Marketing
- BEFORE CONFERENCE
- Showcase profile of the speakers
- Do teaser video
- Showcase theme of Y2B
- Promote Virtual delegates attendance and tracking
- Responsible for Y2B Social Media Channels and Webpage
- Create the strategy to attract non-AIESECers
- Design of visual materials
- Responsible of writing of press releases
- DURING CONFERENCE
- Start of conference
- Opening video
- Showcase theme
- Speakers
- Key words to bring excitement
- Key figures and numbers of forum
- Delegates number
- Externals engaged
- Companies logos
- Throughout
- Taking photos of each session in Y2B
- Video live streaming
- Of key segments
- Panel
- Allow virtual delegates to ask questions
- Keynote
- If possible breakout sessions
- Promotion of forum to virtual delegates who are not attendees
- Notes taking
- Media team can take down key notes and pointers being
discussed in the sessions to have consolidated output
- Lunch time and tea break and after
- Interview of delegates
- What was your WOW moment?
- Which speaker impressed you the most ?
- What do you love about Y2B?
- Interview speakers
- Ask on impression of AIESECers
- What do you enjoy about AIESEC
- Words of advice to delegates
- Closing
- Closing recap video of Y2B
- AFTER THE CONFERENCE
- Profile videos of companies speeches
- Profile members feedback on the conference
- Produce Media Kit of Y2B Forum with testimonials
and feedback from speakers and delegates
- Deliver a final report of the area and
design the final report of Y2B