Zusammenfassung der Ressource
ADVERTISING STRATEGIES
- colours
- pictures
- sounds
- slogans/words
- images
- celebrities
- CREATE DESIRES AND FEELINGS
- common strategies:
- ideal kids and family
- being cool
- amazing toys
- cute celebrities
- family fun
- facts and figures
- excitement
- weasel words like the taste of rea, natural new, better tasting, because
we care ...