Zusammenfassung der Ressource
Northerner central
- Rebranding
- Older, run-down sites redeveloped
- Attract middle and upper classes
- Culture hub
- Beatles
- More services
- Football teams
- Trying to lose "factory town image"
- Costs of rebranding
- £4bn invested
- Older communities out of town become isolated (sink estates)
- Face competition in service sector from other cities (now service-based)
- Developments
- Post office box
- The Cube
- Waterfront/Pizza express
- Consquences
- More jobs
- Better image
- Older residents feel displaced by rejuvination
- Some communities isolated by new developments