Zusammenfassung der Ressource
Business plan
- Business plan: A formal statement of business goals, reasons they are attainable, and plans for reaching them (AO1)
- Purpose...
- - Gives the business direction (AO1)
- - Can show investors you can succeed (AO1)
- - Helps organise goals (AO1)
- Plan-do-review cycle: A method used to achieve key departmental tasks,
which should mean that the business reaches its strategic objectives (AO1)
- How it can improve performance...
- - Forces a strategic approach on those setting objectives (AO1)
- - Each department will be more focussed on achieving the results (AO1)
- - Able to evaluate the appropriateness of objectives AO1)
- - Encourages kaizen – continuous improvement in the business (AO1)
- - The level of knowledge of the person making it (AO4)
- - How well it meets the business objectives (AO4)
- - How well communicated it is (AO4)
- - Able to plan for future problems (AO3)
- - Able to focus more on meeting customer needs (AO3)
- - Able to identify customer wants and attract new consumers (AO3)
- Contents...
- 1) Cover page (AO1)
- 2) Background and purpose (AO1)
- 3) Market analysis (AO1)
- 4) product/service development (AO1)
- 5) marketing (AO1)
- 6) Financial data (AO1)
- 7) Organisation
structure/management (AO1)
- 8) Ownership (AO1)
- 9) Risk factors (AO1)
- 10) Conclusion (AO1)
- A&D's...
- + Helps ensure direction (AO3)
- - High expectations may lead to over expenditure (AO3)
- + Easier to communicate objectives (AO3)
- - Doesn't guarantee success (AO3)