Who is our customer?

Beschreibung

CRM Mindmap am Who is our customer?, erstellt von yesimbirlesik am 21/06/2013.
yesimbirlesik
Mindmap von yesimbirlesik, aktualisiert more than 1 year ago
yesimbirlesik
Erstellt von yesimbirlesik vor mehr als 11 Jahre
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Zusammenfassung der Ressource

Who is our customer?
  1. How do we capture the information on Customers?
    1. Should we rely on our Prod Specialists or buy syndicated data?
      1. who defines the new customers?
        1. What information is required and crutial?
          1. specialty, zip code, title, name, last name, account
            1. is a validation process required?
          2. who is responsible of updating the customer information?
            1. is a validation process required?
        2. who are the target customers?
          1. tiering definitions both local and global
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