Zusammenfassung der Ressource
Sales Forecasting Methods
- Quantitatives
- Trend Analysis
- A method for forecasting sales data when a definite upward or
downward pattern exists.
- Seasonal Adjustment
- Seasonal models take into account the variation of demand from season to season.
Adjustments can be made to a baseline forecast to predict the impact of a seasonal
demand.
- Decomposition
- A method of forecasting where time series data are separated into up to three
components: trend, seasonal, and cyclical
- Graphical Methods
- Plotting information in a graphical form. It is relatively easy to convert a
spreadsheet into a graph that conveys the information in a visual manner
- Econometric Modeling
- A set of equations intended to be used simultaneously to capture the way in which
dependent and independent variables are interrelated.
- Life Cycle Modeling
- A quantitative forecasting technique based on
applying past patterns of demand data covering
introduction, growth, maturity, saturation, and
decline of similar products to a new product
family”
- Based on subjective information such as intuition or informed opinion
- Qualitatives
- Expert Opinion
- Experts give their views on current trends & likely future developments that may have an
impact on the general economy or a specific industry or market.
- Market Research
- Conducted thru surveys
- Focus Groups
- Consists of panels of customers who are asked to provide their opinions
about a product or service
- Historical Analogy
- The sale of new product or service is compared with the sales of a previous
similar product or service.
- Delphi Method
- The sale of new product or service is compared with the
sales of a previous similar product or service.
- Panel Consensus
- A group of people provides opinion about the future & a
facilitator brings the group to a consensus
- Based on historical information that is usually available within the company
- Referencias: http://www.apicsforum.com/ebook/quantitative_%2526_qualitative_forecasting_techniques:
https://spu.fem.uniag.sk/mvd2006/zbornik/sekcia2/s2_martinovic_jelena_262.pdf
https://bizfluent.com/info-12042327-differences-between-qualitative-quantitative-forecasting-techniques.html