Zusammenfassung der Ressource
Nintendo Wii
- Prior to the Wii Many
non-gamers associated video
games with teenage boys
- The Wii was marketed so it would have a wider appeal beyond gamers
- Promotion
- Price
- When the Wii was first released it was consideribly cheaper than it's microsoft rival, the xbox 360
- Wii- £179.99
- Place
- The Wii was advertised and sold in places where non-gamers go to on a regular basis. For example supermarkets such as Tesco sold the product
- There were also demonstrations set up in may shopping centers and various other places to give the general public a taste of the Wii
- Market
- The Wii was designed to be a game console that people who have little or no expeirence of video games would be able to use and enjoy the process
- Wii was a revoloutionary product as it involved the player having to move around in order to play in contrast to traditional consales