Monopoly

Beschreibung

a-level Economics Mindmap am Monopoly, erstellt von ZoeeMarie am 26/10/2014.
ZoeeMarie
Mindmap von ZoeeMarie, aktualisiert more than 1 year ago
ZoeeMarie
Erstellt von ZoeeMarie vor fast 10 Jahre
14
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Zusammenfassung der Ressource

Monopoly
  1. Barriers to entry
    1. Structural
      1. economies of scale
        1. brand loyalty
          1. vertical intergration
          2. Strategic
            1. predatory pricing
              1. heavy marketing spending
              2. Legal
                1. licences
                  1. patents
                    1. copyrights/trademarks
                      1. public franchises
                        1. tariffs, quotas
                        2. These maintain SNP in the long run
                          1. Reducing....
                            1. Technological change in markets
                              1. Removal of statutory barriers
                                1. Globalisation of markets - increasing competition
                              2. Barriers to exit
                                1. Closure costs
                                  1. redundancy costs etc.
                                  2. Lost reputation
                                    1. damage to brand
                                    2. Asset write off
                                      1. plant, machinery etc.
                                      2. Sunk costs
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