Zusammenfassung der Ressource
Monopoly
- Barriers to entry
- Structural
- economies of scale
- brand loyalty
- vertical intergration
- Strategic
- predatory pricing
- heavy marketing spending
- Legal
- licences
- patents
- copyrights/trademarks
- public franchises
- tariffs, quotas
- These maintain
SNP in the long run
- Reducing....
- Technological
change in markets
- Removal of statutory
barriers
- Globalisation of
markets - increasing
competition
- Barriers to exit
- Closure costs
- redundancy costs etc.
- Lost reputation
- damage to brand
- Asset write off
- plant, machinery etc.
- Sunk costs