The evolution of negotiations of intangible assets apart from industrial property protection in biotechnology

The tangible value of an enterprise is estimated in very low percentages, i.e. about 20 %; the rest lies in intangible assets that are difficult to measure or estimate as a whole under the goodwill concept, which hampers the negotiation leading to their overvaluation or undervaluation during the negotiating processes.
1. GOODWILL
  1. immaterial value derived from factors such as the customers, efficiency, organization, credits, prestige, experience, and the position of the enterprise or business before third parties, a good location, quality merchandise or services, good relationships with the workers, labor stability, and the trust achieved in the financial sector because of good management.
    1. It is a highly valued asset since it enhances the possibility to obtain new clients, suppliers, credits and places the enterprise in an advantageous position in relation to competitors.
Three Examples of negotiations of intangible assets:
1. In 2006, Google purchased YouTube for 1.2 billion dollars, which reached the headlines of the brand stock exchange. Out of the entire purchase, only 200 million were attributed to the identified intangible assets and 83.4 % to goodwill.
2. Walt Disney paid 7.5 billion dollars for the Pixar digital animation studio. The intangible assets, brand and commercial names were valued in only 200 million dollars while the goodwill assets were valued in 5.6 billion dollars.
3. When Proctor and Gamble purchased Gillette in 63 billion dollars in 2005, the intangible assets were valued in 55 billion dollars, of which 35 billion corresponded to goodwill, representing 63.6 % of the intangible value

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The evolution of negotiations of intangible assets apart from industrial property protection in biotechnology

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