16419279
Beschreibung
Mindmap von Marianne Morales, aktualisiert more than 1 year ago
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Erstellt von Marianne Morales
vor mehr als 5 Jahre
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Promotional Mix
- Main concepts
- Sales promotions
- Consists
of
- Short-term incentives
- To
- Consumers
- Members of the distribution channel
- Sales teams
- Consumers
- Its objectives are the following
- Increase sales in short term
- Help increase market share in long term
- Achieve the test of a new product
- Break the customer loyalty of the competition
- Reduce own stocks
- Break seasonality
- Motivate retailers to incorporate new products to their offer
- Increase sales in short term
- Such as
- Samples
- Coupons
- Refunds
- Advertising gifts
- Prizes for loyalty
- Samples
- To
- Short-term incentives
- Consists
of
- Personal sales
- Are people
- Generaring an effective demand
- Whos main objectives are
- Increase sales
- Increase profit
- Decrease deplation or scrap
- Increase sales
- Whos main objectives are
- Generaring an effective demand
- Are people
- Publicity
- A way of
- Communication
- That attempts to
- Increase the consumption of a product or service
- Insert a new brand or product to the market
- Improve the image of a brand
- Reposition of a product in the mind of a consumer
- Through
- psycho consumer
- Aesthetics
- Humor
- Feelings or evoction
- Dramatization
- Testimony
- Demonstration/Argumentation
- Description
- Impact
- Opportunity
- psycho consumer
- Through
- Increase the consumption of a product or service
- That attempts to
- Communication
- A way of
- Public relations
- Seeks to
- Sell
- Functions
- Management of internal
communications
- Tools
- The organization of events
- The pressure groups
- Social responsibility plans
- Relationships with communication media
- Journals
- Allows the organization to access
the general public
- Allows the organization to access
the general public
- Magazines
- Allows access to more and better
segmented publics.
- Allows access to more and better
segmented publics.
- Radio
- Allows you to transmit
information instantly 24 hours a
day
- Allows you to transmit
information instantly 24 hours a
day
- Television
- It grants great notoriety to the
institution
- It grants great notoriety to the
institution
- Internet
- You can work on the institutional
website or with the online version
of various media
- You can work on the institutional
website or with the online version
of various media
- Journals
- The organization of events
- Tools
- Management of external
communications
- Humanistic functions – Public Trust
- Analysis and understanding of public opinion
- Joint work with other disciplines and areas
- Management of internal
communications
- Functions
- Influence
- Promote
- Change the image or make
known the interests of
your client
- Sell
- Seeks to
- Direct market
- What is it?
- Form of advertising
- That
- Uses one or more means to communicate directly with a target audience and obtain a
measurable response from it.
- Uses one or more means to communicate directly with a target audience and obtain a
measurable response from it.
- That
- Form of advertising
- What is it?
- Sales promotions
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