Business 1.1

Beschreibung

1.1 Meeting Customer needs - The Market - Market Research - Market Positioning
Lucy-Jayne Murphy
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Lucy-Jayne Murphy
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Zusammenfassung der Ressource

Business 1.1
  1. 1.1 The Market
    1. Competition
      1. Effects of Competition
        1. Business
          1. Loss of customers
            1. Constant innovation
              1. Decrease price = less profit
                1. Bigger businesses = kill off smaller ones = market leader
                  1. Better products
                  2. Customer
                    1. More choice / variety
                      1. Lower prices
                        1. Better quality
                          1. Negotiate better deals
                        2. Direct / Indirect
                          1. Direct
                            1. Produce similar products that appear to the same group of consumers
                            2. Indirect
                              1. Make or sell products that are slightly different, but target the same group of customers and serve the same need
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