Zusammenfassung der Ressource
MARKETING MIX
- meets business objectives of a company, helped by
- MODEL
- was first expressed in 1960 by E J McCarthy.
- IMPROVE THE STRATEGY
- DEFINE
OPTIONS
MARKET
- Satisfies a need or demand
- 4PS
- Product (or Service).
- THIS TRIES TO SATISFY NEEDS
- Place.
- TRY TO PLACE THE
PRODUCT / SERVICE IN A
PLACE WHERE THE
CUSTOMER CAN FIND IT
- Promotion.
- It tries to influence the acquisition of
the product / service by providing
objective information through
different channels.
- online
- on t.v
- in the press
- radio
- billboards
- Price.
- Establish a commercial cost that
generates welfare and profit.
- decide how to take a new offer to market
- used to test your existing marketing strategy
- makes the market
- be competitive
- grow
- mature
- adapt