1752739
Beschreibung
Mindmap von Johnson Buz, aktualisiert more than 1 year ago
|
Erstellt von Johnson Buz
vor fast 10 Jahre
|
|
Influences on Marketing Objectives
- Corporate Objectives
- Marketing objectives must not be in
conflict with corporate objectives
- Marketing objectives must not be in
conflict with corporate objectives
- Finance
- Availability of finance will directly affect
the scope and scale of marketing activies
- Availability of finance will directly affect
the scope and scale of marketing activies
- Human Resources
- Staff motivation impacts on
customer service and also the skill
levels of staff can enhance/limit what
the dept can achieve
- Staff motivation impacts on
customer service and also the skill
levels of staff can enhance/limit what
the dept can achieve
- Operations
- Capacity, productivity and quality all impact on marketing
- Capacity, productivity and quality all impact on marketing
- Economy
- Affects
demand
- Affects
demand
- Competitors
- Competitor responses can impact on
success of meeting objectives
- Competitor responses can impact on
success of meeting objectives
- Technological Change
- This could shorten product
lifecycles or create
opportunities for
innovation
- This could shorten product
lifecycles or create
opportunities for
innovation
- Social Political Change
- Legislation and change
in attitudes in society
will have an impact on
markets
- Legislation and change
in attitudes in society
will have an impact on
markets
Möchten Sie kostenlos Ihre eigenen Mindmaps mit GoConqr erstellen? Mehr erfahren.