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About the mission
statement...
- Is it clear, easy to
understand &
realistic?
- Is it brief enough to be
memorable?
- Does it reflect
customer needs?
- Is it consistent
with marketing
objectives?
- Does it
embody the
company's
values, culture
& ethical
stance?
- Does it reflect the
aims & objectives of
the business?
- Does it highlight the core
strengths of the business?
- Is it focused on a
target market?
- Will it inspire &
motivate
employees?
- Will it
increase
employee
commitment?
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