NTLS Target Audience

Beschreibung

Mindmap am NTLS Target Audience, erstellt von Joshua “Latymerm am 16/01/2015.
Joshua “Latymerm
Mindmap von Joshua “Latymerm, aktualisiert more than 1 year ago
Joshua “Latymerm
Erstellt von Joshua “Latymerm vor fast 10 Jahre
1924
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Zusammenfassung der Ressource

NTLS Target Audience
  1. Tertiary
    1. Late 30's/ Early 40's
      1. Fans of the slow paced, emotional music
        1. Not too digital or overwhelming
        2. HIghest income
          1. Possibility of high sales- especially CD's and Vinyls
          2. Narrative video
            1. Authentic VHS footage
              1. Nostagic feel- they had experience with this technology when it was revolutionary
                1. Nice change from digital mass
                2. Relatable- can associate to memories of the troubles of young love
            2. Primary
              1. Alternative/ Electronic fans of any age or gender
                1. Maximum outreach
                  1. Wide appeal
                    1. PArticularly popular in the UK
                      1. London scene already quite big
                        1. However, the Genre is not often seen at the top end of the UK charts
                          1. Possibility to thrive from this and create breakthrough artist
                  2. Secondary
                    1. Electronic/ Alternative Fans
                      1. Late teens/ Early 20's
                        1. In this age group the genre is most popular
                          1. Guaranteed consumption
                          2. Internet generation
                            1. Download- Illegal or Legal
                              1. Possibility of reduced profits
                              2. Prolific users of social media
                                1. Easily reachable
                              3. Spend the most money on live events
                                1. Possibility of NTLS tour- profitable
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