18798923
Beschreibung
Mindmap von santiago benitez, aktualisiert more than 1 year ago
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Erstellt von santiago benitez
vor fast 5 Jahre
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Consumer Buyer Behavior
- Attitude
- A person`s consistently favorable or unfavorable evaluations,
feelings, and tendencies toward an object or idea.
- A person`s consistently favorable or unfavorable evaluations,
feelings, and tendencies toward an object or idea.
- Belief
- A descriptive thought that a person holds
about something.
- A descriptive thought that a person holds
about something.
- Consumer buyer behavior
- Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and
decisions regarding the consumer's behavior in the marketplace when purchasing a product or
service.
- Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and
decisions regarding the consumer's behavior in the marketplace when purchasing a product or
service.
- Business buyer behavior
- : Business buyer behavior is the intent and behavior shown by companies and employees into making
purchases for the organization.
- : Business buyer behavior is the intent and behavior shown by companies and employees into making
purchases for the organization.
- Consumer market
- A marketplace is a distinct group of potential customers that a company could target with its products
and services.
- A marketplace is a distinct group of potential customers that a company could target with its products
and services.
- Culture
- Groups
- Two or more people who interact to accomplish individual or mutual goals.
- Two or more people who interact to accomplish individual or mutual goals.
- Learning
- Changes in an individual`s behavior arising from experience.
- Changes in an individual`s behavior arising from experience.
- Lifestyle
- A person`s pattern of living as expressed in his or her activities, interests, and
opinions.
- A person`s pattern of living as expressed in his or her activities, interests, and
opinions.
- Motive (drive)
- A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
- A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
- New products
- Businesses focus on designing new products and selling these products to customers.
- Businesses focus on designing new products and selling these products to customers.
- New task
- New task purchase is the one purchase decision that has not been done previously by the business, as
they did not have the need for a new product / task.
- New task purchase is the one purchase decision that has not been done previously by the business, as
they did not have the need for a new product / task.
- Opinion leaders
- Opinion leadership is leadership by an active media user who interprets the meaning of media
messages or content for lower-end media users. Typically, the opinion leader is held in high esteem by
those who accept their opinions.
- Opinion leadership is leadership by an active media user who interprets the meaning of media
messages or content for lower-end media users. Typically, the opinion leader is held in high esteem by
those who accept their opinions.
- Perception
- Perception is the organization, identification, and interpretation of sensory information in order to
represent and understand the presented information, or the environment.
- Perception is the organization, identification, and interpretation of sensory information in order to
represent and understand the presented information, or the environment.
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