ASSESSMENT AND NEGOTIATION OF TECHNOLOGY

Unit 1- Intellectual Property
1. Intellectual property and business
  1. The Power of Intangible Assets.
2. Intellectual Property Must Be Protected
  1. The reason
3. Intellectual Property
  1. From Creation to Commercialisation
    1. A Practical Guide for Innovators & Researchers
    2. Forms of Intellectual Property. Oak Tree Press.
  2. Tips from an Intellectual Property Lawyer.
  3. Research Methodology : A Project Guide for University Students
Unit 2 - Technology Valuation
1. Theoretical and Methodological Considerations Regarding the Evaluation of Intangible Assets.
  1. Contemporary Readings in Law & Social
2. Intellectual Property
  1. From Creation to Commercialisation
    1. A Practical Guide for Innovators & Researchers
    2. Valuation of Intellectual Property. Oak Tree Press
3. Intangible Assets
  1. Valuation and Economic Benefit
    1. Valuation Methods.
  2. How Much Cash Does Your Company Need? Harvard Business Review
Unit 3 - Technology Negotiation
1. How to Overcome the Top Ten Negotiating Tactics
2. World Intellectual Property Organization (WIPO) & International Trade Centre (ITC)
  1. Exchanging Value – Negotiating Technology Licenses, A Training Manual
3. Intellectual Property
  1. From Creation to Commercialisation
    1. A Practical Guide for Innovators & Researchers. Negotiation and Licensing
4. Environmental determinants
  1. Technologic Contracts
5. Measuring the Strategic Readiness of Intangible Assets.
6. Control the Negotiation Before It Begins.

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ASSESSMENT AND NEGOTIATION OF TECHNOLOGY

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