Zusammenfassung der Ressource
VALUATION AND NEGOTIATION OF
TECHNOLOGY
- MAIN GOAL
- Provide skills about knowledge-based economy
- The course contains the following
- PURPOSE OF COURSE:
- 1) Build up student’s capabilities.
- 2) Strengthen student’s skills to
create economic value.
- 3) Develop competencies to plan,
start and manage a technology
negotiation.
- COURSE COMPETENCES:
- 1) Analyze the importance of
intellectual property rights
protection.
- 2) Evaluate the suitability of the
different valuation methods.
- 3) Develop a negotiation of
technological assets from products,
processes and systems innovation.
- COURSE CONTENTS:
- 1. UNIT 1: Intellectual property:
• Intangible assets • Copyrights
• Patents • Trademarks • Industrial
designs • Commercial secrets.
- UNIT 2: Technology valuation:
• Intangible assets valuation
• Income approach • Real options
• Cost approach • Market approach.
- UNIT 3: Technology Negotiation:
• Negotiation • Negotiation
tactics • Technologic contracts
• Licensing.