What kind of media institution might distribute your product and why?

To distribute our production we could...
1. Promote our film via Social Media
  1. Facebook
  2. Instagram
  3. Twitter
  4. Blog
  5. We could use social media to our advantage as free marketing - we would not have to pay any money for our accounts yet they have the ability to build up large audiences and fan bases. On social media accounts we would post sneak peaks and trailers of the film, turning it into an event creates hype and excitement which would boost audience number. Social media accounts would give us power and access to globalise our production at no extra cost. Social media accounts create a real time dialogue between the audience and the institution leading to a social democracy.
2. Advertisements
  1. Leaflets
  2. Posters
  3. Hand-outs
  4. Assemblies
  5. Trailers
  6. Advertisements such as posters and leaflets would cost money, however they allow the production to be recognised. If the audience are familiar with the posters or adverts as they have seen them around frequently it will persuade them and make them feel compelled to watch the film.
3. Contact film distribution companies
  1. Sponsors for promotion
  2. As an independant film company we would have to work in synergy partnerships with other companies to achieve levels of vertical integration. For example we would have to work with a distribution company such as Film4 in order for our film to be distributed. We may also have to create synergies with companies that supply props, costumes, makeup or filming equipment.
4. Attend film festivals
  1. Sundance
  2. Cannes
  3. Berlin
  4. Torronto
  5. Tribecca
  6. Film festivals would be useful to attract a wider, less predictable audience. People who have attended the festival may not have before been interested in the film, however exposing it to a large audience would expand the audience of the film.
Films that we researched...
1. Now You See Me
  1. Summit Entertainment
    1. Also distributed The Twilight Saga
2. 28 Weeks Later
  1. 20th Century Fox
    1. Also distributed
      1. Ice Age
      2. The Simpsons Movie
      3. Star Wars
      4. Home Alone
    2. Twentieth Century Fox is a major American film studio located west of Beverly Hills in Los Angeles, California. The studio is now a subsidiary of 21st Century Fox (formerly News Corporation), the media conglomerate owned by Rupert Murdoch.
3. The Ring
  1. Dreamworks Pictures
    1. Also distributed
      1. Cat in the Hat
      2. Meet the Fockers
      3. Shrek
What media institution would be suitable to distribute Mabel?
1. Universal Studios
  1. Founded April 30, 1912
  2. Head Quarters- Universal City, California, U.S
  3. Most popular films
    1. E.T
    2. Jurassic Park
    3. Jaws
    4. King Kong
    5. Fast and Furious 6
  4. Universal Studios is a commercial international conglomerate company owned by America. Their average budget for productions is 40 million dollars. Universal Studios has an extremely large budget therefore attracts large hollywood stars to be in their films. Their productions commonly have extravagant settings and high production values.
2. Universal Studios have distributed many horror, thriller and action films that appeal to a similar target audience to Mabel. Universal Studios is a worldwide known institution and has a large audience so would be successful in distributing our production.
3. Columbia Pictures
  1. Popular films
    1. Grown Ups
    2. The Smurfs
    3. Cloudy with a Chance of Meatballs
    4. The Amazing Spider man
  2. Founded in 1918
    1. Columbia Pictures Industries, Inc. is an American film production and distribution studio of the Columbia TriStar Motion Picture Group, a division of Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film studios in the world, a member of the so-called Big Six.
      1. Columbia pictures is also a large conglomerate institution therefore has a large budget and attracts large Hollywood stars. If Columbia pictures was to distribute our production it would reach a global audience, have a high budget and high production values.
  3. Columbia Pictures has distributed thousands of films many of a horror thriller genre

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What kind of media institution might distribute your product and why?

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