TRADE MARK

A trade mark is the symbol by which the goods of a particular manufacturer or trader can be identified and distinguished from the goods of others.
1. Who can own a brand
  1. Any natural or legal person
2. Collective brand
  1. with it the common characteristics of the products or services of the members of that collective body are informed
  2. requirements for the registration request
    1. A copy of the statutes of the association or organization requesting registration
    2. The list of its members
    3. The indication of the conditions and manner of use of the brand on the products or services.
3. It is protected For 10 years renewable indefinitely
4. To request a trademark registration it is not required to request a trademark background
Office in Colombia in charge of the registration rule
1. Industry and commerce superintendence
What types of brands exist
1. Nominative
2. Figurative
3. Mixed
4. Three-dimensional
5. Sound
6. Olfactory
7. Color
Steps to request a trademark registration
1. Step 2: check the marked background
2. Step 3: classify products and / or services
3. Step 4: submit the application
4. Step 1: know
  1. What is a brand and what can be registered as a brand
5. Step 5: process follow-up
What is a certification mark?
1. They are the ones used to guarantee a quality or standard of a product or service.
2. benefits of protecting a brand?
  1. It allows the company to differentiate its product or service.
  2. It helps guarantee quality to consumers. Therefore build trust.
  3. It can be licensed and therefore, a source of income generation.
  4. It can become more valuable than tangible assets

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TRADE MARK

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