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Theoretical and Methodological
Considerations Regarding the Evaluation
of Intangible Assets
- In a modern economy, the role of intangible assets is decisive; it grants rights
and generates incomes. To make profit, all the companies must determine the
customers to have a positive perception of the segment that they act; in fact, the
most important assets held by successful companies are intangible assets
because they have radically transformed the global economic architecture
- advantages
- Improve the ability of companies to increase sales.
- Intangible assets allow us to open new lines of
business in which to obtain new demand.
- A good example of this are patents.
- Example
- A good example of this are patents.
- Intangible assets allow us to open new lines of
business in which to obtain new demand.
- increased willingness to pay
- Company products by customers is another way
by which intangibles can help generate more
revenue.
- Example
- A good brand can make customers willing to pay more.
- A good brand can make customers willing to pay more.
- Example
- Company products by customers is another way
by which intangibles can help generate more
revenue.
- increase production
- Example
- A well organized company can produce more with the same
human and material resources.
- A well organized company can produce more with the same
human and material resources.
- Example
- La generación de los intangibles adecuados y su buena
gestión están en la base del crecimiento de la
productividad de la empresa, que permite reducir los
costes de producción.
- Example
- The know-how allows the company to carry out work
that without that know-how would be impossible in
the short term or that could be approachable in the
long term with very high costs
- The know-how allows the company to carry out work
that without that know-how would be impossible in
the short term or that could be approachable in the
long term with very high costs
- Example
- the companies obtain income derived from the
transfer of rights of use of certain intangible assets
- Example
- patents, copyrights, sharing useful company experiences for their clients,
- patents, copyrights, sharing useful company experiences for their clients,
- Example
- Improve the ability of companies to increase sales.
- Ivan Dario Gomez Tiqe Group:
212032_12
- advantages
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