Theoretical and Methodological Considerations Regarding the Evaluation of Intangible Assets

In a modern economy, the role of intangible assets is decisive; it grants rights and generates incomes. To make profit, all the companies must determine the customers to have a positive perception of the segment that they act; in fact, the most important assets held by successful companies are intangible assets because they have radically transformed the global economic architecture
1. advantages
  1. Improve the ability of companies to increase sales.
    1. Intangible assets allow us to open new lines of business in which to obtain new demand.
      1. A good example of this are patents.
      2. Example
  2. increased willingness to pay
    1. Company products by customers is another way by which intangibles can help generate more revenue.
      1. Example
        A good brand can make customers willing to pay more.
  3. increase production
    1. Example
      1. A well organized company can produce more with the same human and material resources.
  4. La generación de los intangibles adecuados y su buena gestión están en la base del crecimiento de la productividad de la empresa, que permite reducir los costes de producción.
    1. Example
      1. The know-how allows the company to carry out work that without that know-how would be impossible in the short term or that could be approachable in the long term with very high costs
  5. the companies obtain income derived from the transfer of rights of use of certain intangible assets
    1. Example
      1. patents, copyrights, sharing useful company experiences for their clients,
2. Ivan Dario Gomez Tiqe Group: 212032_12

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Theoretical and Methodological Considerations Regarding the Evaluation of Intangible Assets

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