Zusammenfassung der Ressource
Homogenization
- Majority in English
- Western cultural perspective
- Cultural homogenization = spreading Western values
- Capitalist world view
- Patriarchal ideology
- Secular ideas
- Increased individualism
- Products like MS Word
- Geared to US English
- Assumptions about style, dates
- Advertising
- Ideas about norms, eg focus on sports
- Sexualisation of women
- Importance of money
- Antisocial behaviour online reflects Western norms
- Privacy
- Racism
- Harrassment
- Unregulated compared to local cultures
- Middle East resists Western liberalism
- Digital companies forced to adapt to local practices
- Croteau & Hoynes (1997)
- People resist US media
- Use internet to promote local language/culture
- Blogs
- Indigenous peoples protect way of life
- Tribalnet
- GLOCALISATION
- 873M users in 2015
- 705M Chinese
- 257M Spanish
- 168M Arabic
- CULTURAL DEFENCE
- Sreberni Mohammadi (1996)
- Simple image of Western domination is exaggerated
- Ignores complexity
- Antony Giddens (1991)
- "Reverse Colonization"
- e.g. 'Mexicanisation' of California
- Mexican food/music
- Use of internet by religious groups
- ISIS