Zusammenfassung der Ressource
Rubik's Cube
- Rubik's Cude: This isn't just any puzzle
- Style: Parody
- Codes and Conventions
- As parody is a type of comedy the codes, conventions
and techniques are a lot alike. However, parody differs from the typical
comedic codes, conventions and techniques depending on what is
parodied. For example if someone was to parody a
horror they would take in to account the codes and
conventions of a horror, but the codes, conventions
and techniques of the comedy will be considered, so the dark 'scary'
scenes maybe be lightened so it's like a cross over of he
two genres and there conventions.
- Techniques
- Narrative Style
- Realist Narrative
- Audience
- This advert would be attempting to reach the adults who grew up
with the Rubik's cube, but unlike the 1980's advert, it will be reaching
them in the modern era in a modern way. the advert will also appeal
to the older audience, the people who read the newspaper on the
bus, possibly intrigue them into buying the Rubik's cube also.
- Characteristics of the Product
- Shaping minds of the future
- Style: Drama
- Narrative Style
- Realist Narrative
- Codes and Conventions
- characters, conflict and resolution
- Spokesperson Presentation
- Pitch Presentation
- Voice-Over
- Exhibits real life situations with realistic
characters, settings, and stories
- Intense social interaction
- Purpose of a dramatic advert can be to
move the audience emotionally
- Characteristics of the Product
- It is something anyone and everyone can try. however it is
know for it's complexity with over 43 quadrillion combinations,
and those that can solve it can easily impress they're friends.
- Audience
- The 'Minds of the Future' advert will be targeting mothers
and family members to encourage there child to learn how
to solve a Rubik's cube, whether that be suggesting the
purchase one or maybe even rushing out a buying one
buying one as they want the best for their children's future.
- Techniques
- Throughout all the genres and narrative of the initial advert ideas the following techniques could
be utilized: Aerial shot, Backlighting, Bridging shot, Cut, Cross-cutting, Continuity cuts, Deep focus,
Dissolve/lap-dissolve, Dollying, Ellipsis, Eye-line matching, Extreme long shot, Fade in/out, Fill light,
Flashback, Flashforward, Focus, Framing, Iris in/out, Jump cut, Key light, Master shot, Match cut,
Medium shot, Montage, Pan, Point of view shot, Pull back shot, Rack focusing, Shaky Cam,
Close-up/extreme close-up (CU/ECU), Medium close-up (MCU), Medium long shot (MLS), Long shot
(LS), Extreme long shot (ELS), Steadicam, Subjective camera, Tilt shot, Tracking shot/travelling
shot/dollying shot, Voice-over, Whip pan, Wipe and Zoom. The reason why I have placed these into
the techniques of the dramatic style is because this is the genre likely to use the most amount,
- 1980's awkward advert
- Style: Comedy
- Narrative Style
- Realist Narrative
- Codes and Conventions
- Generic places: Bright places,
Towns, cities, Well populated areas.
- Teen comedy: High schools, Small towns.
- Social comedy: Homes, Bars.
- Characters
- Idiots that are stupid and accident prone
- Smart people who are socially awkward
- Regular people where accidents occur around them
- And then there is always the sassy/sarcastic character
- Characteristics of the products
- Audience
- This advert would be aimed at the adults who have grown up with
the Rubik's cube, the people who as children had this on their
Christmas list. This advert will not only relate with them because of
the product but also the advert will be familiar territory, aiming to dig
up the found memories of childhood. Also this advert will try and
appeal to children through the adults, maybe they would tell them a
story of the good times in the playground with the product, or maybe
encouraging them to get one because they never had it as a kid.
- Techniques
- Camera is very natural and goes along with the characters
- Medium shots to catch all of the characters expressions
- Lighting is often bright, shot during day time
- Rubik's Cube all over the world
- Style: Surreal
- Narrative Style
- Anti-Realist Narrative
- Audience
- This advert will be reaching as many people as possible,
you could say the audience is everyone. Through the
vast locations, As the audience of the product is
universal, this advert will be trying to do the same.
- Techniques
- The techniques of a surreal advert often involve the technicalities of
animation,as the purpose of a surreal advert is to be as whacky and bizarre as
possible so employing the process of animation makes that feasible
- Characteristcs of the Product
- It is something anyone and everyone can try. however it is
know for it's complexity with over 43 quadrillion combinations,
and those that can solve it can easily impress they're friends.
- Codes and Conventions
- Eye catching
- Engaging
- typical aimed at younger audience
- Unique