Zusammenfassung der Ressource
chapter 2
- what are aims?
- an aim is what a company wants to achive
- what are objectives?
- an aim is a measurable aim e.g. when, where, how ?
- what is maximising profit ?
- maximising profit is a process that
companies undergo to determine the
best output and price levels in order to
maximize its return
- what is maximising market share ?
- maximising market
share is cutting cost to
get more customers to
become the biggest
market share, this can
be also be done
through advertisement
- what is survival ?
- survival is keeping a business going through hard times such as recession
- what is breaking even ?
- breaking even is when your not earning money but your not loosing money either.
- what is market growth ?
- market growth is to become a bigger and better company
- what are financial aims ?
- financial aims are
aims for a company
e.g. to become
company of the year.