Zusammenfassung der Ressource
Business Aims and Objectives
- Mission statement
- To inspire and nurture the
human spirit-one person, one
cup, one neighbourhood at a
time
- What a company believes in
- What are aims?
- An aim is something you
want to achieve. In IT I want
to achieve an A in my GCSE
- What are objectives?
- An objective is how and when you want to
achieve your aim. I would like to get an A
when I take my exam
- What is maximising profits?
- Getting as much profit as possible.
E.g. buying 100 mars bars for 25p
each and selling them for 65p
- What is maximising market share?
- Maximising market share is maximising the
amount of people buying your product. This
can be done by done by advertising or
reducing prices to match other countries
- Breaking even is making neither a profit or a loss
- What is survival?
- Survival is when your company is not about to go bust. So
when a company is not failiong profit wise then it is
surviving. Many new companies make survival their first
aim for the year.
- What is market growth?
- It is an increase or demand in a product.
Market share may be slow if customers
do not need a high demand on the
product.
- What are non-financial aims?
- Non- financial aims are aims that do not seek
to maximise profit but to gain a better quality of
life.