Graphic Products

Key Designers
1. Harry Beck- Harry Beck designed the London Underground map of 1933
2. Alberto Alessi- Alessi produces everyday objects which combine mass production with creativity.
3. Jock Kinnear and Margaret Calvert- Kinnear and Calvert are famous for designing UK road signs.
4. Wally Olins is a brand consultant who influenced the development of iconic brands including BT and P&O
5. Robert Sabuda is an author, illustrator and pop-up BOOK designer.
Orthographic Drawing and Symbol
1. Orthographic drawings usually consist of a front view, a side view and a plan, but more views may be shown for complex objects with lots of detail.
2. Orthographic drawing may be done using first angle projection or third angle projection. An orthographic projection of the shape on the left is shown above
Scale
1. A graduated line by means of which distances on the map, chart, or photograph may be measured in terms of ground distance.
  1. e.g. 1:2 = if the original shape is 1cm the enlarged shape is 2 so its 1/2 a size bigger
  2. e.g. 2:1 = if the original shape is 2cm the enlarged shape is 1 so its 1/2 a size smaller
  3. e.g. 1:5 = If the original shape is 1cm the enlarged shape is 5 so its 1/5 a size bigger
    1. e.g. 5:1 = If the original shape is 5cm the enlarged shape is 1 so it is 1/5 a size smaller
Nets/ Surface Developments
1. A surface development or net is a shape cut from sheet material to make a 3D form. Developments can be used for any 3D shape
CAM
1. CAM stands for Computer Aided Manufacturer
2. Advantages
  1. In large-scale production, the results are consistent
  2. Enables very high accuracy levels in large-scale production
  3. Usually speeds up production of low-volume products
3. Disadvantages
  1. The software itself is expensive so initial costs are high
  2. Can be slower than traditional methods for one-off or low-volume production
  3. Staff need to be trained how to use the software and machinery, which adds to costs.
4. CAM machines are good for batch or mass production. They are also useful for one-off products that are complicated to make
CAM
1. CAD stands for Computer Aided Design
2. Advantages
  1. Can be more accurate than hand-drawn designs - it reduces human error
  2. You can save and edit ideas, which makes it easier and cheaper to modify your design as you go along.
  3. You can modify existing ideas, which saves time
3. Disadvantages
  1. The software itself can be expensive so initial costs are high. There are free software packages though.
  2. Staff need to be trained how to use the software, which also adds to costs.
  3. Requires a PC

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Graphic Products

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