Zusammenfassung der Ressource
Luxury Goods
- Authenticity Matters
- Authentic and Original Products
- Pride
- Feeling
- Fake
- Real
- Self - Esteem an luxury goods
- Sense of Belonging
- Low self steem
- Sense of accomlishment for do a good job
- Feeling blue
- EMOTIONS
- APPEARANCES
- EXPENSIVE = QUALITY
- The Irrational Consumer
- People don't behave rationally
- Apple is an example of that
- Each new product has many sales
- They will pay more for brand name products
- Some people believemat higher prices better quality
- they trent to ignore quality-price relation