23675876
Beschreibung
Mindmap von Lady Abigail Leon Cruzado, aktualisiert more than 1 year ago
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Erstellt von Lady Abigail Leon Cruzado
vor etwa 4 Jahre
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Organizational
Objectives
- Vision
- Specifies the long term aspirations of a
business; where it ultimately wants to be. It
often describes how the organisation wants to
be perceived. They aim to influence the
consumers’ perception of the business.
- Aims
- Define the firm’s purpose and long-term goals,
often expressed in the mission statement and
form the vision.
- Define the firm’s purpose and long-term goals,
often expressed in the mission statement and
form the vision.
- Aims
- Specifies the long term aspirations of a
business; where it ultimately wants to be. It
often describes how the organisation wants to
be perceived. They aim to influence the
consumers’ perception of the business.
- Mission
- Specifies the aims and objectives of
the business in the present. It
describes the core activities of a
business and it may include
statements about moral or ethical
issues, objectives about sales, profits
or market share, or attitudes and
values towards stakeholders like
customers and workers.
- Objectives
- Types
- Strategic
- Medium to long-term objectives set
by senior managers to guide the
company in the right direction to
achieve the aims.
- Survival
- Profit maximization
- Market share
- Market growth
- Corporate image
- Quality improvement
- Survival
- Medium to long-term objectives set
by senior managers to guide the
company in the right direction to
achieve the aims.
- Tactical
- Medium to short-term
objectives set by
middle managers to
achieve the strategic
objectives.
- Medium to short-term
objectives set by
middle managers to
achieve the strategic
objectives.
- Operational
- Day-to-day objectives set by floor
managers so that the company can
reach its tactical objectives.
- Team
- Individual
- Team
- Day-to-day objectives set by floor
managers so that the company can
reach its tactical objectives.
- Strategic
- Levels
- S
- Specific: should state clearly what you are trying to achieve.
- Specific: should state clearly what you are trying to achieve.
- M
- Measurable: quantify an indicator of progress to judge if / when the objective has been achieved.
- Measurable: quantify an indicator of progress to judge if / when the objective has been achieved.
- A
- Achievable: must be achievable within the available resources and specify who will do it.
- Achievable: must be achievable within the available resources and specify who will do it.
- R
- Relevant: must be useful to the overall process of achievement of your goal.
- Relevant: must be useful to the overall process of achievement of your goal.
- T
- Time-specific: must conatin a time limit or time period the objective is to be achieved.
- Time-specific: must conatin a time limit or time period the objective is to be achieved.
- S
- Changes
- Internal
- Negative
- Can provoke HR problems such as high staff turnover, lack of skills, reducing
productivity, and low motivation; financial issues such as poor cash flow.
- Can provoke HR problems such as high staff turnover, lack of skills, reducing
productivity, and low motivation; financial issues such as poor cash flow.
- Positive
- Should also lead to a review of business objectives. Talented employees need to
be developed, unexpected revenues invested, new product ideas investigated.
- Should also lead to a review of business objectives. Talented employees need to
be developed, unexpected revenues invested, new product ideas investigated.
- Negative
- External
- Radical changes are in response to a major change in the external environment, especially if
the change undermines the competitive advantage or unique selling proposition (USP).
- It can be because of a new competition, changing technology, or unexpected
economic recession, such as the “credit crunch” that started in 2008.
- Radical changes are in response to a major change in the external environment, especially if
the change undermines the competitive advantage or unique selling proposition (USP).
- Internal
- Types
- Objectives
- Specifies the aims and objectives of
the business in the present. It
describes the core activities of a
business and it may include
statements about moral or ethical
issues, objectives about sales, profits
or market share, or attitudes and
values towards stakeholders like
customers and workers.
Medienanhänge
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