Zusammenfassung der Ressource
Content Analysis
- Origins 1930's and 1940's
- Yellow
Journalism
- Nationalism
- Economic
crisis
- Mass media
responsable for
lost of cultural
values
- Qualitative Approaches
- Discourse
Analysis
- Rhetorical
Analysis
- Ethnographic
content
analysis
- Conversation
Analysis
- The use of mass
communications as data
for testing scientific
hypotheses and for
evaluating journalistic
practices