Zusammenfassung der Ressource
Media
2014 Paper
- Question 1
- Visual Codes
- Two predominant rappers,
one that is recognisable in
the background and one that
is less well known in the
foreground. They are both
looking serious with a strong
body posture making them
almost seem intimidating
- Red and Black colours
throughout on a white
background which makes all
of the words stand out (Block
colours also make the cover
seem smart and serious,
showing masculinity)
- Clothing featured on a well
known celebrity not only
relates to the indian/asian
culture but also brings
appeal with the use of a
well known celebrity.
- Use of yellow and pink
colours throughout
makes it not only eye
catching but the colours
also relate to femininity
- Layout
- Bold logo in the top left
corner with two bold well
known names on the left
side. Makes them stand
out and may catch the
eye of a fan of them
which would make them
want to buy the magazine
- Blocky font style
makes it easy to
read. Also makes
it look straight to
the point and
eye catching
- The magazines masthead in
the background but still
very predominant on the
cover, makes it stand out
- Sell lines such as "Only
2.95" attracts people to
the magazine as it
makes it seem cheap
and limited.
- Design
- Various fonts are used to
attract people. The clashing
of the fonts makes the
cover seem busy and thus
eye catching
- The image of the well
known actor stands out
in the middle and
makes that the focal
point
- The position of the text on
the right makes it simple
but eye catching as it tells
them the things that appear
in the magazine making it
another selling point
- "Special Collectors
Issue" makes the issue
have important making
people want to buy it
- Language
- Recognisable
rappers which
draws attraction
to the cover and
makes it appeal
to certain people
- "Next Big Star" and
"MC's that matter"
makes the magazine
seem as if they have a
special insight as to
what will be the next
biggest thing, thus
making people want to
buy the magazine to
find out more
- "Make Him Want
You" "Extreme
Beauty" quick fix/
slogans that may
make the target user
want to buy it
- Mode of address
is aimed at
woman which
means it suits
the target
audience
- Question
2a
- Fans
of
Rap/Hip
Hop
- Young
black
males
- Question
2b
- Well known female
celebrity on the
cover appeals to
women that may
aspire to be like her
- Dressed in
indian/asian clothing
with various
bollywood/arabic
related things which
makes it appeal to
Asian groups
- Emphasis on
love/sex/beauty in the
sub-articles which
may make it attract a
female audience
- Colours/Special
fonts may make
it appeal to
people
- The opening
sequence of the 2014
six nations features
well known rugby
players emerging
from the ground
obviously making it
attract fans of rugby
- Question 2c
- The final trailer for the
James Bond Spectre film
features a recognisable
main character from a
recognisable series,
attracting fans of the
James Bond series and
fans of Daniel Craig
- Weapons, guns
and action in the
Spectre trailer
makes it appeal
to fans of action
- James Bond theme
song may appeal to
fans of music. Various
production companies
credited in the trailer
makes it appeal to fans
of them as well
- Question 3
- Citizen Khan Daily
Mail online Article
represents ethnicity
as a stereotype that
can be joked about in
the media quite
frequently
- The negative responses to
the series also shows that
many people find that the
media portrays certain
ethnicities in a negative way.
However the creator of the
series (who is from Pakistan)
shared that he believed that
representing ethnicity in a
joking way in the media was
not a problem
- Top Boy
represents black
youth living on a
council estate in
a violent and
thug-like
manner as seen
in the Top Boy
trailer
- The Top Boy Review by the
Guardian shows that certain
people that can relate to a
TV series may find the
representation of ethnicity
as an amusing thing that
they can relate to