Media influences on prosocial behaviour

Social Learning Theory
1. If a child has seen someone be rewarded on the TV for pos behaviour, the theory states that they = more likely to imitate behaviour
2. AO2
  1. Real life models seem to have more of impact on behaviour than models on TV
  2. Prosocial acts on TV do have impact on behaviour BUT tend to be short - lived & don't tend to be gen to new enviros
  3. Eisenberg (1983)
    1. Believes prolonged exposure to prosocial programming does cause substantial & long - lasting increases in children's prosocial behaviour
      1. However - in order to repeat act - children have to notice it & it has been found that prosocial acts tend to be quite subtle & hard to pick - up on whereas antisocial acts are easier to spot & remember & therefore copy
The pervasiveness of TV
1. Most children in UK & America watch approx 25 hours a week of TV
2. This is the highest at around the age of 6 and lowers during adolescence
3. It then increases during around age of 6 & lowers during adolescence
4. It then increases during adult yrs & we spend the most hours per week watching TV whn we're elderly
5. AO2
  1. Such a huge amount TV watching can be argued to have an important effect on viewers but it doesn't take into account how people learn prosocial behaviour when they don't have a TV / are exposed to fat less TV than their peers (perhaps not owning a TV in heir own house)
Developmental trends in prosocial influence
1. Eisenberg
  1. Believes that children develop prosocial reasoning w/ age & so therefore there may be developmental trends in influence of prosocial media
2. Supported by research that shows that younger children are less able to rec other people's emotions & don't know what to do to help others
  1. Mares 1996
Exposure to prosocial messages
1. Often perceived that children are overexposed to violence in the media, but when you look, it becomes clear that they are also exposed to a lot of prosocial messages
2. According to an early content analysis in America, there are 11 altruistic acts & 6 sympathetic behaviours per hour of TV on average
  1. Sprafkin et al 1975
3. Mares (1996), who did a meta - analysis of 39 diff studies found that
  1. Children who viewed pos interactions acted more pos in their own interactions than children who had viewed neutral / antisocial interactions
  2. Children who viewed altruistic behaviours tended to share, donate, offer, help & comfort more

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Media influences on prosocial behaviour

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