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Brand resonance and the brand value chain

Beschreibung

Negocios Internacionales Mindmap am Brand resonance and the brand value chain, erstellt von Pablo Camacho am 30/09/2020.
Pablo Camacho
Mindmap von Pablo Camacho, aktualisiert more than 1 year ago
Pablo Camacho
Erstellt von Pablo Camacho vor etwa 4 Jahre
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Zusammenfassung der Ressource

Brand resonance and the brand value chain
  1. Brand Salience
    1. Product category structure
      1. Strategic implications
        1. Breadth and depth of awareness
        2. Brand performance
          1. Price
            1. Primary ingredients and supplementary features
              1. Product reliability, durability and serviceability
                1. Service effectiveness, efficiency and empathy
                  1. Style and design
                  2. Brand imagery
                    1. User imagery
                      1. Purchase and usage imagery
                        1. Brand personality and values
                          1. Brand history, heritage and experiences
                          2. Brand judgments
                            1. Brand Quality
                              1. Brand credibility
                                1. Brand consideration
                                  1. Brand superiority
                                  2. Brand Feelings
                                    1. Fun
                                      1. Warmth
                                        1. Excitement
                                          1. Security
                                            1. Social approval
                                              1. Self-respect
                                              2. Brand Resonance
                                                1. Behavioral loyalty
                                                  1. Sense of community
                                                    1. Attitudinal attachment
                                                      1. Active engagement
                                                      2. Brand building implication
                                                        1. Customers own the brand
                                                          1. Brand richness
                                                            1. Brand duality
                                                              1. No shortcuts

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