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Beschreibung

Advertisement Mindmap am Advertisement, erstellt von Tyler Lowe-Fowler am 13/03/2013.
Tyler Lowe-Fowler
Mindmap von Tyler Lowe-Fowler, aktualisiert more than 1 year ago
Tyler Lowe-Fowler
Erstellt von Tyler Lowe-Fowler vor fast 12 Jahre
90
1

Zusammenfassung der Ressource

Advertisement
  1. TV
    1. Short
      1. ~30s
      2. To the point (Sometimes)
        1. Don't give a lot away
          1. Enquire more
            1. Buy product?
          2. Wide audience
          3. Billboard
            1. Large format
              1. Large audience pool
                1. ~2-3s
                  1. Enquire more
                    1. Buy product?
                  2. Magazine/Newspaper
                    1. Specific target audience
                      1. Has to appeal to target audience
                      2. Advert
                        1. DPS
                          1. Full page
                            1. Half
                              1. Quater
                                1. Eighth
                              2. Run through
                              3. ~5-7s
                              4. Word of mouth
                                1. Simple
                                  1. Almost zero cost
                                    1. Proven effective
                                    2. Social Networking
                                      1. Facebook
                                        1. Paid advertisements
                                          1. Global reach
                                            1. Many levels of advertisement
                                            2. Most popular social network platform
                                            3. Twitter
                                              1. Instagram
                                                1. Hashtags
                                                  1. Trending
                                                    1. Interest
                                                      1. Long exposure
                                                        1. 1,000's of viral/organic viewers
                                                    2. Free
                                                      1. Viral
                                                        1. Video
                                                          1. Picture
                                                            1. Wide reach
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