business studies

Beschreibung

work in progress- only marketing mix so far but well detailed
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Zusammenfassung der Ressource

business studies
  1. marketing mix
    1. price
      1. loss leader pricing
        1. penetration pricing
          1. cost plus pricing
            1. price skimming
            2. place
              1. location
                1. distance to customers
                  1. distance to suppliers
                    1. costs of transport
                      1. ease of communication
                    2. promotion
                      1. advertising
                        1. local radio
                          1. local newspaper
                            1. regional tv
                              1. national radio
                                1. national newspaper
                                  1. national tv
                                    1. leaflets
                                    2. pricing strategies
                                      1. discounts
                                        1. offers
                                      2. product
                                        1. USP
                                          1. quality
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