Zusammenfassung der Ressource
business studies
- marketing mix
- price
- loss leader pricing
- penetration pricing
- cost plus pricing
- price skimming
- place
- location
- distance to customers
- distance to suppliers
- costs of transport
- ease of communication
- promotion
- advertising
- local radio
- local newspaper
- regional tv
- national radio
- national newspaper
- national tv
- leaflets
- pricing strategies
- discounts
- offers
- product
- USP
- quality