Zusammenfassung der Ressource
Online
Purchases after
Covid19
- On July survey from Selligent
- North American and Europe.
- Rates ramped up from 28% precovid to
36% in online purchases.
- Where
- Investigators
- Global Connected Consumer Index Report
- According to their investigation
- Once life returns to “a new normal"
- Around 39% of people who
answer the survey say they
will mix online and in-store
shopping.
- respondents prefer:
- Real-time on changes or delays related to their purchases.
- Better if mobile or contactless pickup or check-in options.
- Privacy is more relevnt than online experience.
- Product availability.
- Freebies and perks (Promos)
- Flexibility for returns or cancellations.
- Shoppers prioritized essential items while shopping online.
- Curbside pickup options (If available)
- Finally, we conclude customers are going to
spend more time at hom which means even in
new normal life, the trend is more purchases
online. Any industry won`t have any platform
to sell their products online in some years will
be out of the industry