Initial Ideas

Initial Ideas

1. Target Market

   • I could base it towards children
     • 7 - 13 yrs
     • there is a gap in the market for easy-to-use, child friendly radios
     • Girls or Boys?
       • at young ages, children can be very particular about the colour which they might want the product to be.
         • if I wanted to aim my product towards girl I could make it bright pinks and purples (stereotypically)
         • if I wanted to aim it towards boys I could make it dark greens and blue and blacks
   • I could base it more towards adults
     • they might be more likely to be visiting a museum and buying products from the museum shop.
     • Is there a gap in the market for radios for adults though? There are many Radios which are for adults so how could I make my product stand out?

2. Location

   • it would have to be designed to fit on a flat surface.
   • in a children's bedroom?
   • in a kitchen or living area?
     • where would you be listening to the radio

3. Materials

   • what materials should i consider?
     • acrylic or HIPS
       • acrylic can be heat moulded and has strong colours and a huge variety of coulours.
       • HIPS can be vacuum formed and has many bright colours
       • Easy to glue and secure in shape. Also it can be cut using a Lazer cutter.
     • leather - many radios have a leather cover and i really like the aesthetics of that on radios
   • metals

4. How?

   • what techniques could i use to make my product?
     • vacuum forming
     • acrylic heat moulding
     • soldering (components onto circuit board)
     • welding

5. Price

   • I think that this type of product could be worth up to about £30
     • I looked at existing product prices, with my target market being children, and the price range seemed to be mainly around £15 - £40.

6. aestheitcs

   • i would want it to look modern and simple and easy to use.
   • if i was to aim it towards child girls i would make it bright pinks and purples