Zusammenfassung der Ressource
94 - People May Care About
Time More Than They Care
About Money (C&D Lemonade
Sign Experiment)
- "Spend a little time, and enjoy
C&D's Lemonade"
- 14% of people
stopped to buy
- Paid more on average
for the lemonade ($2.50)
- "Spend a little money, and
enjoy C&D's Lemonade"
- 7% of people
stopped to buy
- Paid less on average for
the lemonade ($1.38)
- "Enjoy C&D's Lemonade"
- Both values were an
average of the other 2
signs
- Control group