273110
Beschreibung
Mindmap von meganki123, aktualisiert more than 1 year ago
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Erstellt von meganki123
vor etwa 11 Jahre
|
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Consumer Information and
Decision Making
- Sources of Consumer
Information
- advertising
- showrooms/
exhibitions
- salespeople
- TV/radio
- manufacturer's
leafles
- other consumers
- magazines/
newspapers
- advertising
- Factors which influence our
decision
- internal factors
- personal
preferences
- personal
values
- needs
- personal
preferences
- external
factors
- advertising/marketing
- peers/friends
- family
- price/cost
- fashion
- salespeople
- time
- advertising/marketing
- internal factors
- Why do consumers need to
be informed?
- help them make wise
decisions about goods and
services
- ensure that they get
value for money
- understand the laws which
protect the consumer
- help them make wise
decisions about goods and
services
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