Memory

Memory

levels of processing
1. describes two types of precessing
  1. shallow and deep
2. deep processing
  1. leads to better recall
  2. gives information meaning
3. shallow preocessing
  1. physical features
    1. a word
memory aids
1. cues
  1. helps to trigger and access lost information
    1. through senses
  2. different perfume for every subject revised
    1. same perfume for exam
      1. cue to remember revision
multistore model
1. separate and distinct stores
  1. sensory, stm and ltm
  2. time and space
2. sensory store
  1. immediate surroundings
  2. few seconds
3. STM
  1. paid attention to
    1. if not it will decay
      1. not used in capacity
  2. 10- 20 seconds
  3. 7 +/- 2 chunks
    1. exceeded = displcement
      1. shunted out by new info
4. LTM
  1. maintenance rehearsal
    1. 30 seconds
  2. unlimited capacity and duration
5. criticisms
  1. over simplifies the LTM and STM
  2. over emphasizes role of rehearsal
  3. ignores individual differences
terry
1. aim
  1. affected by time and space & test serial position effect
2. procedure
  1. repeated measures design
  2. 39
  3. 15 blocks, 30 seconds. 10 months
  4. IV: when recalled
  5. DV: how many brand names recalled
3. results
  1. serial position effect
  2. immediate
    1. primacy and recency
  3. delayed
    1. recency lost
4. conclusion
  1. first
    1. rehearsed
  2. last
    1. still in STM - not yet decayed
  3. middle
    1. displaced or no rehearsal
  4. task = decay and displacement
5. criticisms
  1. lab = lack ecological avlidity
  2. lack construct validity
  3. demand characteristics

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