Zusammenfassung der Ressource
U2-1 Ethical practice
- Corporate Social Responsibility (CSR)
- C - Business wide, whole
corporation
- S - Society
- R - Taking ownership of actions
- Why be ethical?
- Laws on environmental protection are stronger
- Fine and loss of reputation
- Widespread public support against
waste/ climate change
- Good publicity
- Consumers putting pressure
on firms, how?
- Not buying products
- Complaining
- Writing to newspapers/
telling journalists
- Protesting
- Ethical Practise
Anmerkungen:
- - Recycling waste
- Using recycled materials
- Donating to charity
- Supporting/ sponsoring charity events
- Fair wages for staff
- Fair working hours
- Safe working conditions
- Not polluting the air/river
- Unethical practise
Anmerkungen:
- - Using sweatshop conditions
- Low or no pay
- Forced labour
- Unsafe working conditions
- Polluting environment
- Sponsoring wrong/ inappropriate organisations
- Underage workers
- Wasting materials - inefficiency
- Animal testing
- Blatant extortion
- Broken/ dangerous/ low quality products
- Advantages
- Can increase long term profits
- Other ethical firms will want to do
business with you
- Workers more motivated
- Government more likely to give contracts
- Consumers might prefer your business
- Develop a good relationship with suppliers
- Disadvantages
- Reduces short-term profits -
dearer materials etc
- Paying wages above NMW is expensive
- Not bribing to win contracts - lost sales
- End up paying more for supplies
- Examples
- McDonalds in Europe
aimed to achieve 100%
sustainable packaging by
2010
- Nestle were found to be causing mass
deforestation, after protest by greenpeace
now using environmentally friendly oil