Zusammenfassung der Ressource
Designing a customer-driven marketing strategy
- Production Philosophy
- Focuses on improving
production and
distribution efficiencies
- Product Philosophy
- Focuses on
continuous
product
improvements
- Selling Philosophy
- focuses on
large-scale
selling and
pomotions.
- Marketing philosophy
- Company holds that to achieve
it's organisational goals, it needs
to know the needs and wants of
target markets and delivers the
desired satisfactions better than
its competitos
- focuses on
customer's
needs and
wants
- Creating customer satisfaction and loyalty
- Customer value
- Customer-centred company
- customer lifetime value
- Customer Equity
- Customer relationship management (CRM
- Societal Marketing Philosophy
- company decisions
should consider
consumers' wants,
company's
requirements and
consumers' and
society's long-run
interests