Zusammenfassung der Ressource
Methods of internal expansion
- The firm can produce more of its current products to sell in its existing market.
- An attempt to increase market share on a larger scale - e.g. across the country.
- The business could sell current products into new markets.
- Launching the firms products in another country. e.g. expanding from the UK to the US
- Launching a new product
- Line extension
- Diversification