Zusammenfassung der Ressource
Marketing
- Marketing Processes
- Product Orientation
- Sales Orientation
- Market Orientation
- Societal Marketing
Orientation
- Activity and processes that
create value for customers,
clients and partners.
- One desired outcome of
marketing
- Organization's Focus
- Sales
- Market Orientation
- Organization's Focus
- The Firm's Business
- Those to whom the product is directed
- The Firm's primary goal
- Tools to achieve goals
- Make a profit by creating
customer value
- Specific groups of people to
target
- Benefits customers seek
- Customer Value
- Customer Satisfaction
and build relationships
- Why Marketing should be
studied
- Thanks to marketing the
society can fill its needs
- People in all business areas need
to be able to communicate with
specialists
- It offers outstanding career
opportunities
- Plays a major role in our
everyday life