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Beschreibung
Mindmap von Burcu Kocoglu, aktualisiert more than 1 year ago
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Erstellt von Burcu Kocoglu
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MEDIA INFLUENCE
- COMMUNICATION THEORIES
- HYPODERMIC NEEDLE THEORY
- Suggests that an intended message is
directly received and wholly accepted by
the receiver
- THEORISTS: The Payne Fund Studies Group
(USA) & the Frankfurt School (Germany)
- CRITICISMS: Too simplistic to adequately
explain media effects
- THEORISTS: The Payne Fund Studies Group
(USA) & the Frankfurt School (Germany)
- Suggests that an intended message is
directly received and wholly accepted by
the receiver
- AGENDA-SETTING FUNCTION THEORY
- Suggests that the mass media determines what
we think and worry about.
- CRITICISMS: Theory presupposes audiences to be
knowledgeable, aware of, and interested in
contemporary issues, therefore making them sceptical
of the media's ability to manipulate messages
- THEORIST: Joseph Klapper
- CRITICISMS: Theory presupposes audiences to be
knowledgeable, aware of, and interested in
contemporary issues, therefore making them sceptical
of the media's ability to manipulate messages
- Suggests that the mass media determines what
we think and worry about.
- CULTIVATION THEORY
- Suggests that the more time people spend
'living' in the television world, the more likely
they are to believe social reality portrayed on
television.
- THEORIST: Professor George Gerbner
- CRITICISMS: Too reliant on statistics
- THEORIST: Professor George Gerbner
- Suggests that the more time people spend
'living' in the television world, the more likely
they are to believe social reality portrayed on
television.
- SPIRAL OF SILENCE THEORY
- PROPAGANDA MODEL THEORY
- REINFORCEMENT THEORY
- Suggests that the media has little power to
influence people and, most of the time, it
just reinforces our preexisting attitudes
and beliefs
- THEORIST: Joseph Klapper
- CRITICISMS: Surrounds the idea that
people's socialising agents are culturally
grouped
- THEORIST: Joseph Klapper
- Suggests that the media has little power to
influence people and, most of the time, it
just reinforces our preexisting attitudes
and beliefs
- TWO STEP FLOW THEORY
- Suggests that most people form their opinions
under the influence of opinion leaders, who in
turn are influenced by the mass media.
- THEORIST: Paul Lazarsfeld
- THEORIST: Paul Lazarsfeld
- Suggests that most people form their opinions
under the influence of opinion leaders, who in
turn are influenced by the mass media.
- USES AND GRATIFICATION
THEORY
- Suggests that viewers select the content
they want to watch and use it for
education purposes
- THEORISTS: Blumler, Katz and Gurevitch
- CRITICISMS: Too functionalist
- THEORISTS: Blumler, Katz and Gurevitch
- Suggests that viewers select the content
they want to watch and use it for
education purposes
- SEMIOTICS THEORY
- ENCODING/DECODING THEORY
- HYPODERMIC NEEDLE THEORY
- IMPACT OF THE MEDIA ON AUDIENCE
- ACTIVE
- Participating or engaged in a
particular sphere or activity
- Participating or engaged in a
particular sphere or activity
- PASSIVE
- Accepting or allowing what happens or what
others do, without active response or resistance.
- Accepting or allowing what happens or what
others do, without active response or resistance.
- MORAL PANIC
- An instance of public anxiety or alarm in
response to a problem regarded as threatening
the moral standards of society.
- An instance of public anxiety or alarm in
response to a problem regarded as threatening
the moral standards of society.
- ACTIVE
- RESEARCH METHODS
- CASE STUDIES
- COLUMBINE
- SANDY HOOK
- BETHEL REGIONAL
- COLUMBINE
- LABORATORY TESTS
- BOBO DOLL EXPERIMENT - ALBERT
BANDURA
- BOBO DOLL EXPERIMENT - ALBERT
BANDURA
- LONGITUDINAL RESEARCH
- CORRELATION STUDIES
- QUALITATIVE RESEARCH
- QUANTITATIVE STUDIES
- META-ANALYSIS
- ETHNOGRAPHIC RESEARCH
- FIELD EXPERIMENTS
- CASE STUDIES
- MEDIA REGULATION
- ARGUMENTS FOR AND AGAINST
MEDIA REGULATION
- NATIONAL
CLASSIFICATION SCHEME
- CLASSIFICATION BOARD
- CLASSIFICATION REVIEW BOARD
- CLASSIFICATION BOARD
- THE AUSTRALIAN COMMUNICATION AND
MEDIA AUTHORITY (ACMA)
- THE ADVERTISING STANDARDS BUREAU (ASB)
- CODE OF CONDUCT ON BODY IMAGE
- INDUSTRY SELF REGULATION
- ARGUMENTS FOR AND AGAINST
MEDIA REGULATION
- EVIDENCE OF MEDIA INFLUENCE
- VIOLENCE IN VIDEO GAMES
- EXAMPLES OF EVENTS WHICH MAKES OUR FOCUS
AN IMPORTANT TOPIC OF CONVERSATION
- COLUMBINE MASSACRE - ERIC HARRIS & DYLAN
KEBOLD (1999)
- SANDY HOOK ELEMENTARY SCHOOL
SHOOTING - ADAM LANZA (2012)
- BETHEL REGIONAL HIGH SCHOOL
SHOOTING - EVAN RAMSEY (1997)
- COLUMBINE MASSACRE - ERIC HARRIS & DYLAN
KEBOLD (1999)
- EXAMPLES OF EVENTS WHICH MAKES OUR FOCUS
AN IMPORTANT TOPIC OF CONVERSATION
- VIOLENCE IN VIDEO GAMES
- ACADEMIC APPROACHES TO LOOKING AT MEDIA INFLUENCE
- THE EFFECTS TRADITION
- CULTURAL STUDIES
- POLITICAL ECONOMY
- THE EFFECTS TRADITION
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