3263798
Beschreibung
Mindmap von Johiis Winter, aktualisiert more than 1 year ago
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Erstellt von Johiis Winter
vor mehr als 9 Jahre
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THE INFORMATION MARKETPLACE
- Marketplace issues
play a significant role in
determining access to
information
- Information
as a product
- A range of unique features
that affect the relationship
between customers and
information providers and the
nature of marketplace
- The distinguishing characteristics
- Distinct of any
other product
- Information is not only a
product, but something
that can be used to
promote products and to
influence individuals
- Information
products take a
variety of different
forms
- Distinct of any
other product
- The distinguishing characteristics
- A range of unique features
that affect the relationship
between customers and
information providers and the
nature of marketplace
- Customers
- This is other part in the marketing
exchange, every person is a
potential customer for some time
of information, product or service
- Some terms for
the customers
- Customers categories
- Customers categories
- Some terms for
the customers
- This is other part in the marketing
exchange, every person is a
potential customer for some time
of information, product or service
- Information industry
- Some of the key stakeholders in
the traditional publishing process
and describes their roles in terms
that are applicable in both a
print-based and an electronic
environment
- COMPETITORS, PARTNERS AND CONSORTIA
Thought the process of differentiation each
organization seeks to fill a unique niche or
role in the marketplace
- There are a number of
issues that characterize the
information marketplace
- Security data protection
and privacy. Standards.
Archiving and bibliographic
control
- The network enterprise
Knowledge-based economies.
Intelectual property and
copyrights issues
- Dynamic technology
Consumer engagement
Globalization
- Security data protection
and privacy. Standards.
Archiving and bibliographic
control
- There are a number of
issues that characterize the
information marketplace
- COMPETITORS, PARTNERS AND CONSORTIA
Thought the process of differentiation each
organization seeks to fill a unique niche or
role in the marketplace
- Some of the key stakeholders in
the traditional publishing process
and describes their roles in terms
that are applicable in both a
print-based and an electronic
environment
- Marketing environment
- Actors close to the
organization that affect
the ability to serve the
customers
- Wider societal forces
that affect the
microenvironment.
- The factors in the
microenvironment are
often experienced by all
organization in a specific
sector, but the impacts
may be different
- Legal factors
- Technological factors
- Environment factors
- Social factors
- Economic forces
- Political factors
- Legal factors
- The factors in the
microenvironment are
often experienced by all
organization in a specific
sector, but the impacts
may be different
- Actors close to the
organization that affect
the ability to serve the
customers
- Information
as a product
Medienanhänge
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